Apple computer’s annual new phone orders (XS/XSMax/XR) are mixed….
Pre orders for the new watch are better then expected….
Orders won’t ship for up to 2 weeks….
Apple analyst Ming-Chi Kuo has issued a research note today, obtained by MacRumors, outlining his opinions about first-weekend pre-orders for the iPhone XS, iPhone XS Max, and Apple Watch Series 4.
Kuo says Apple Watch Series 4 pre-orders have been “better than expected,” as a result of new innovative functions, such as electrocardiogram support. He predicts Apple Watch shipments will reach 18 million units in 2018, with the Series 4 lineup accounting for 50 to 55 percent of those orders.
If the ECG support expands to more countries, Kuo believes the Series 4 lineup could see even stronger shipment momentum.
In contrast, Kuo says iPhone XS pre-orders are “lower-than-expected,” as customers opt for the iPhone XS Max or wait for the iPhone XR. Kuo has lowered his forecast for iPhone XS orders, believing the model will account for only 10 to 15 percent of shipments of the new 2018 iPhones, down from 15 to 20 percent.
Kuo says iPhone XS Max pre-orders have been in line with expectations, signifying the success of Apple’s high-pricing strategy….
Prices of these new phones….
Starting at $999 and $1,099 respectively in the United States, versus the iPhone XR at $749 and up….