Jeff Bezos empire is a $1.3 trillion GIANT that continues to grow and dominate…
The aim to break it back up to small pieces….
The U.S. government is launching its most consequential attack on the dominance of Big Tech in Americans’ daily lives: a sweeping antitrust lawsuit targeting retail giant Amazon Inc.
The legal challenge, filed in a federal court in Washington state, will be a defining cornerstone of the Biden administration’s pledge to curb the power of the nation’s largest tech companies, including Google, Facebook and Apple, which have been accused of running modern monopolies that don’t fit within the confines of antiquated antitrust laws.
Wednesday’s lawsuit filed by the Federal Trade Commission is the most ambitious gambit yet to rein in the power of large tech companies and is being spearheaded by Lina Khan, who has specifically called for breaking up Amazon in the past. If successful, it could lead to a court-ordered restructuring of the $1.3 trillion empire.
The case challenges a host of Amazon’s business practices, including rules that the FTC says block lower prices on competing websites and policies the FTC believes force merchants to use Amazon’s logistics and advertising services.
The FTC first began investigating Amazon in 2019 during the Trump administration. The probe accelerated once Khan took over the agency, and the FTC has been drafting a complaint since late last year, POLITICO previously reported.
“The practices the FTC is challenging have helped to spur competition and innovation across the retail industry, and have produced greater selection, lower prices, and faster delivery speeds for Amazon customers and greater opportunity for the many businesses that sell in Amazon’s store,” David Zapolsky, Amazon senior vice president of global public policy and general counsel said in a statement. “If the FTC gets its way, the result would be fewer products to choose from, higher prices, slower deliveries for consumers, and reduced options for small businesses—the opposite of what antitrust law is designed to do. The lawsuit filed by the FTC today is wrong on the facts and the law, and we look forward to making that case in court.”
Amazon’s dominance in “online superstore[s]” for consumers and “online marketplace services” for merchants enables it to degrade the users’ experience with junk ads, force high fees on sellers and allows it to “preference Amazon’s own products over ones that Amazon knows are of better quality,” according to the FTC….
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Top enforcement officials in the Biden administration have aggressively gone after corporate mergers in the past year, but more often than not have struck out. The FTC lost its bid to block Microsoft’s $69 billion purchase of Activision earlier this year, which came months after another loss in its case to block Meta’s acquisition of a popular virtual reality app. The agency is appealing the Microsoft loss. The spate of high-profile losses has amped up pressure on the FTC to bring a successful case against Amazon.
The Justice Department meanwhile has two separate lawsuits against Google over its search and advertising businesses, the former of which is in the middle of a 10-week trial. It has pending investigations into Apple, Ticketmaster and Visa, among others.
When asked whether the FTC will seek to break up the company, Khan said, “at this stage the complaint is really about liability.”