The social media network isn’t really that big….
But with Donald Trump in it?
The national media listens in just as the Rightwingnuts….
But?
As with most things with Trump?
It’s gonna turn to shit in the end….
Truth Social, the right-wing social network, has faced one business calamity after the next since it launched in February. Two executives resigned after its app launch was mired with problems. Another executive was fired after filing a whistle-blower complaint, claiming that Truth’s parent company was relying on “fraudulent misrepresentations.” Two federal investigations are putting $1.3 billion in much-needed financing in jeopardy.
Yet users logging into Truth Social each day saw something quite different during that time: a vibrant right-wing ecosystem increasingly brimming with activity.
Truth Social’s long-term future remains in doubt, but experts say the app itself has only grown more influential in conservative circles ahead of the midterm election.
Much of that is owed to former President Donald J. Trump, one of the app’s founders and its star, who now uses Truth Social as his primary megaphone to the world. His posts on the site reach more than four million followers and regularly reverberate across mainstream news and social media sites.
He is now joined on Truth by a coalition of right-wing Americans, including conservative celebrities like Dan Bongino, the radio host and television commentator; political firebrands like Representative Marjorie Taylor Greene of Georgia; and a constellation of conspiracy theory peddlers, far-right influencers and rank-and-file voters…
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The website had 1.7 million unique visitors in September, according to estimates from Similar Web, a company that monitors web traffic. That barely registers as competition against mainstream sites like Facebook and Twitter. But it towers over its closest social media rivals, including Gab, Parler, Gettr, MeWe and Minds, which averaged about 360,000 unique visitors that month.
“How many of you are on Truth Social?” Kari Lake, the Republican candidate for governor of Arizona, who has repeatedly sowed doubt about election integrity, said at a recent rally. The crowd erupted in applause. “If you’re not on it, go there and get on it quick.”
The site has become a key organizing platform for election deniers ahead of the midterms, stoking concerns about voter fraud and spreading rumors about problems at the polls. One group used the site to promote stakeouts of ballot drop boxes in a search for illegal voting, posting a picture on Truth that went viral and helped spur similar efforts in at least 10 states….
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The real test for Truth Social may arrive in the coming months, as initial excitement around the app fades and the problems with its financing possibly come to a head. The site shows few signs of courting a wider mix of users from across the political spectrum, which would be necessary to reach lofty targets set by the company before the app launched.
The site’s parent company, the Trump Media and Technology Group, has its hopes pinned on a deal announced a year ago with Digital World Acquisition, a special purpose acquisition company that raised $300 million in an initial public offering of stock. The company later secured commitments from three dozen hedge funds to provide an additional $1 billion in financing upon the completion of the merger.
But the deal and that $1.3 billion are now in doubt as investigations by federal prosecutors and securities regulators could force Digital World to liquidate itself in early December…