And the Biden campaign has hundreds of MILLIONS to spend….
The Trump campaign does NOT….
Mr. Biden has maintained a nearly 2-to-1 advantage on the airwaves for months. His dominance is most pronounced in three critical swing states — Michigan, Pennsylvania and Wisconsin — where he spent about $53 million to Mr. Trump’s $17 million over the past month largely on ads assailing the president’s handling of the virus as well as the economy and taxes, according to data from Advertising Analytics, an ad tracking firm.
In Pennsylvania alone, Mr. Biden ran 38 different ads during a single week this month, a sign of how comprehensive his effort there has been….
The president’s ad strategy, in turn, reflects the challenges facing both his campaign finances and Electoral College map. He has recently scaled back advertising in battleground states like Ohio and Iowa and, until this past week, slashed ads in Michigan and Wisconsin, despite being behind in polls. And Mr. Trump is having to divert resources to hold onto Republican-leaning states like Arizona and Georgia.
Mr. Trump spent less on ads in 2016, too, but he went on to narrowly capture critical states anyway and prevail over Hillary Clinton. Back then he relied heavily on huge rallies and live cable news coverage to get his message out, and he got extensive airtime for his attacks on Mrs. Clinton. This time around, his rallies have been fewer and smaller because of the pandemic and his own virus infection; the events have gotten less cable coverage; and he has had a hard time making attacks stick on Mr. Biden.
In many ways, the advertising picture reveals how the pandemic has upended the 2020 race. With in-person campaigning sharply limited, the traditional advantages built by a ground game in battleground states have largely been replaced by the air cover provided by advertising….