Actually?
The Donald Trump re-election campaign has going on since the day he was sworn in…
While Democrats are trying to figure out if Joe Biden , Elizabeth Warren or Bernie Sanders will be running against him?
Donald Trump has been running political ads and racking in campaign money….
But…
Trump is still at about 40-42% in polls even will all the on-line ads…
He and his handlers KNOW’s he will need more money to run as a unpopular President to a majority of Americans…And his operation is actually looking get out the vote with his base only…Democrats ARE mounting grass root voter registration drives that didn’t make the NY Times article below…And?
There ARE MORE Democratic voters….
The below linked piece points to the technical side of campaigning that the media highlighted for the Democrats and Barack Obama..
Hillary Clinton used the same methods…
And won the popular vote , but lost the real decider….
The electoral college vote….
In the end?
Trump & Co. will need to beat the vastly superior voting numbers for the Democrat across the country and in several ‘swing’ states’ no matter how much money they have on hand…
The Trump campaign message will be ‘nastier’
And this time?
No matter how much Trump’s people spend to bend things their way?
They will have to deal with a client that can ruin their best efforts in one off the hook ‘tweet.’…
Mr. Trump’s first campaign took far better advantage of Facebook and other platforms that reward narrowly targeted — and, arguably, nastier — messages. And while the president is now embattled on multiple fronts and disfavored by a majority of Americans in most polls, he has one big advantage: His 2020 campaign, flush with cash, is poised to dominate online again, according to experts on both ends of the political spectrum, independent researchers and tech executives. The difference between the parties’ digital efforts, they said, runs far deeper than the distinction between an incumbent’s general-election operation and challengers’ primary campaigns.
The Trump team has spent the past three years building out its web operation. As a sign of its priorities, the 2016 digital director, Brad Parscale, is now leading the entire campaign. He is at the helm of what experts described as a sophisticated digital marketing effort, one that befits a relentlessly self-promoting candidate who honed his image, and broadcast it into national consciousness, on reality television.
…
The digital director of a prominent Democratic presidential campaign recounted how he was shut down by an older consultant when pressing for shorter, pithier ads that could drive clicks. “We don’t need any of your cinéma vérité clickbait,” the consultant snapped, according to the digital director, who spoke on the condition of anonymity to avoid risking his job.
Other digital consultants and campaign officials told similar stories, and complained that the Democratic establishment was too focused on winning over imagined moderates, instead of doing what the Trump campaign has done: firing up its base.
“It’s true that anodyne messaging doesn’t turn anyone off. But it doesn’t turn them on either,” said Elizabeth Spiers, who runs the Insurrection, a progressive digital strategy and polling firm….
Note…
The above NY Time apiece is SURE to end up on Trump’s desk and will make his people happy…
Likewise?
The piece is sure to end up on House Speaker Pelosi and DNC chair Perez’s desk also….
image…fox4kc.com
Nate Silver goes off on the above NY Times piece….
He seems to feel as I do that the piece is pure Bull Shit…
Nate Silver
@NateSilver538
A decent hypothesis is that it’s about as effective as traditional advertising per dollar spent.
I don’t know wtf “I thought you were a data guy” means but l I’d like to have seen one piece of evidence in that story, empirical or otherwise, that Trump’s FB ads had a big impact.
…
Nate Silver
@NateSilver538
In 2018 Republicans lost 40 House seats because, while turnout among the GOP base was high, it was just as high among the D base and the D base is larger, plus independents swung strongly to Democrats. It nicely illustrates the shortcomings of Trump’s base-focused strategy.
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Nate Silver
@NateSilver538
We’re supposed to believe that the Trump campaign is a bunch of super-geniuses for spending extensively on Facebook ads, whereas everyone who works for one of the 19 Democratic campaigns is an idiot?
…
Nate Silver
@NateSilver538
Plus, shouldn’t one of the lessons of 2016 be that spending more money on advertising *doesn’t* make a lot of difference in a presidential race? (Hillary spent 2x as much on ads as Trump.)