Storm Trooper Uniform….$6,615
Star Wars: Galaxy’s Edge, the theme park…..
One in Anaheim, California and another coming in Florida….
Blue milk like Luke Skywalker drank on Tatooine: $8 a glass. A heavy-duty customized lightsaber: $200. An adult-size stormtrooper outfit: $6,615.
As Disneyland throws open the gates Friday to Star Wars: Galaxy’s Edge, the theme park will push the boundaries of the known merchandising universe as never before.
The much-anticipated 14-acre land opens with only one of two rides in operation, leaving visitors plenty of time to spend heavily at the five shops, a space-themed cantina and four restaurants and food stalls.
And those shops and restaurants won’t be selling typical theme-park knickknacks or carnival cuisine. The $1-billion expansion will instead cater primarily to adult Star Wars fanatics who won’t mind dropping serious Earth currency on a customized droid ($100).
“With Star Wars, they have a lot of hardcore fans that want to try something new and weird and don’t want to try Chicken McNuggets when they go to Galaxy’s Edge,” said Martin Lewison, a theme park expert and business management professor at Farmingdale State College in New York.
The Star Wars-themed land in Anaheim, and a second in Florida opening Aug. 29, reflect Walt Disney Co. Chief Executive Bob Iger’s ambitions to expand the Burbank company’s lucrative theme parks and resorts division and find new ways to leverage the Star Wars characters it acquired from Lucasfilm in 2012 for $4 billion.…