For Samsung, a tech company that stakes its reputation on shipping flashy new smartphones with eye-catching features, it was a nightmare come true.
One of its latest phones, the Galaxy Fold, generated lots of attention this year for an exciting new feature: It could be folded and unfolded like a book to decrease or increase the screen size. The nearly $2,000 cost was also eye-catching.
The device made its way into the hands of a small number of gadget reviewers this week, just ahead of its public release.
And then things went awry.
First, one reviewer said one side of the device’s screen had died on Day 1. The next day, another critic said his device had become unusable. Then another reviewer reported different problems with the screen.
With that, the Galaxy Fold’s reputation was sunk, and Samsung was left scrambling before the device could even reach consumers.
“They’re constantly throwing new ideas against the wall, and this one broke upon impact,” said Kyle Wiens, chief executive of iFixit, a company that offers instructions for people to repair their devices.
Samsung Electronics said on Thursday that it would investigate possible problems with its new foldable phones. A spokesman said the scheduled release date remained April 26 in the United States. There was also no further information about how many of the samples provided to reviewers had been described as damaged or malfunctioning….
Samsung said Monday it is officially delaying this week’s planned release of the $2,000 foldable smartphone after some reviewers’ devices failed in just days….
(bold from me)