Some Retail Stores ARE having rough time these days….
Some have done better by changing with the times of on-line shopping competition ….
The background: Sears’ bankruptcy filing comes after a decades-long decline, during which a retail empire of about 3,500 stores in the U.S. and Canada and some 350,000 workers shrunk to 700 — mostly unprofitable — outlets and 68,000 employees. As the company bled assets, it saw a plunge in sales and productivity, which in retail is a ratio of sales to employee hours worked.
- The company underinvested in sprucing up its stores. Instead, it broke into fashion and beauty, banking and real estate, becoming bloated. Meanwhile, it neglected its flagship brands — its big-selling Kenmore appliances, Diehard batteries and Craftsman tools, the latter two of which Lampert sold off.
- “Their locations have become obsolete, and their product mix is no longer adequately differentiated,” said Herb Kleinberger, a professor of retail at NYU’s Stern Business School.
- “The missteps arguably go back to the 1980s, when Sears became too diversified and lost the deftness that had once made it the world’s largest and most innovative retailer,” Neil Saunders, a retail analyst at GlobalData, wrote today in a note to investors.
- Sears’ 20th century competitors — Walmart, Target and Macy’s — are pouring money into refurbishing their stores. They’re accepting some short-term pain in exchange for longevity, Saunders tells Axios. “At Sears, it has always been about short-term survival.”
- Walmart, Target and Macy’s “are not going to be as productive as they once were, and they might never be as productive as Amazon. But they’re doing the right things to stay relevant to customers.”