#NeverHillary Independents and the swing voters in the 2018 Midterms….

The most important voter in the 2018 election, the new Soccer Moms, will be #NeverHillary Independents — and they’re key to Democrats for taking back the House.

Who they are: The #NeverHillary Independents supported Barack Obama and Donald Trump for a similar reason: They wanted change. They saw their worldview reflected not on cable news, but in sitcoms like Roseanne.

The outlook … President Trump won the election because of these voters, beating Hillary Clinton among this group by 17 points.

• But 20% of Trump’s voters told exit pollsters they didn’t like him.
• That’s significant because recent data shows a large percentage of people are basing their 2018 votes on whether or not they like the president.
• So the question is: If you voted for Trump in 2016 despite not liking him, are you going to vote for Democrats in November?
• An important stat: Although these voters didn’t like Clinton, they love women candidates this year. More than 100 Democratic women have won their primaries so far.

The backdrop … Swing voter groups are often decisive…

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