Labubu, the plush toy line of scruffy cute-ugly monsters, could be headed to the big screen.
Sony Pictures, home of the Jumanji movies and, via its animation division, KPop Demon Hunters, has picked up the screen rights to the Chinese doll brand with the aim of making a movie and, in success, launching a franchise.
No producer or filmmaker is attached at this stage, as the deal was just signed this week. It is also too early to tell whether the potential movie would be live-action or animated….
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It may be too soon to tell if Labubu will fall into fads such as Beanie Babies or something longer lasting such as Hello Kitty.
While once Hollywood projects inspired toys, in the last decade in particular has seen an inverse, with toys now inspiring movies. The Lego Movie, released in 2014, was perhaps one of the first brand names without an already created storyline or even characters to see a successful major studio production, generating critical acclaim and box office ka-ching…..
image…ARY News
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