Micky’s D’s IS getting EXPENSIVE…
Raising prices right now people feel….
“McDonald’s isn’t the best value anymore,” said Martinez, 50, who has three children. “People are saying, ‘Well, if I’m going to pay $5 for a fry, I’ll just go to this place over here.’”
McDonald’s latest financial report suggests that sentiment has grown among its traditional customer base. While the company blames its disappointing first-quarter results on fewer people dining out in general, some experts suggest that budget-conscious consumers have turned to chains such as Taco Bell and Chili’s for meals that they see as offering a better value.
In its first quarter, McDonald’s saw its worst year-over-year revenue drop since the height of the pandemic, as sales tumbled 3.6 percent for U.S. locations that have been open for at least 13 months. Visits from low- and middle-income consumers plunged by nearly 10 percent, chief executive Chris Kempczinski said last week.
“People are just being more judicious about cutting back on visits,” Kempczinski said during a call with analysts. “We’re not immune to the volatility in the industry or the pressures that our consumers are facing.”
Generally speaking, the price gap between fast-food, fast-casual and sit-down restaurants has blurred….
image…AFP/Getty
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