Cable News channel in general are losing viewers …
MSNBC ‘s owner Comcast is looking for changes as it and others networks including rival Fox deal with the viewership falloff…
MSNBC looks like it could be seperated from NBC….
MSNBC fans who are disappointed in the progressive-leaning network after Donald Trump’s victory in the 2024 election may no longer have it to kick around.
The cable-news outlet could have to consider changing its name and familiar markings under a spin-off of the bulk of the cable assets of parent company Comcast, one of the nascent company’s new top executives suggested to an assemblage of MSNBC staffers Wednesday morning, according to two people familiar with the gathering.
Lazarus told an audience that included Rachel Maddow, Chris Jansing and Katy Tur that he was not sure whether MSNBC would have to change its identity as part of the transaction, which will split the cable network and its business-news sibling CNBC from NBC News and NBCUniversal. If the two networks are no longer part of the NBC corporate entity, attendees wanted to know, will they still be able to carry marks that are part of their former home?…
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The prospect of being separated from NBC News has raised alarms among journalists at the company, because MSNBC and CNBC routinely share reportage, contributors and more, and because much of MSNBC’s daytime schedule is filled with correspondents affiliated with the more traditional NBC News, not the opinion programs that are MSNBC’s most-watched properties.
Like other cable networks, MSNBC is facing significant business challenges. More of the viewers who settle in each evening to watch a few hours of commentary on MSNBC are migrating elsewhere…
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