He may be able to move sneakers on his ‘Brand’….
But?
NOT his old home town New York City Apartment buldings….
The ‘Art of the Deal’ Real Estate Guy is on his way down (and has been for years) in civil judgement money and Real Estate value in the Big Apple….
(Humpty Dumpty had a Great Fall…)
In the world of real estate, Donald J. Trump’s name has long been synonymous with luxury. At one of his buildings in Manhattan, a five-story waterfall slides down a wall of Breccia Perniche marble. White-gloved doormen, cascading chandeliers and panoramic views of the city’s skyline are the hallmarks of another.
It’s that image of luxury, which he turned into a brand, that the former president held up as a rebuttal to the recent lawsuit that he lost on Friday after a judge determined that Mr. Trump fraudulently inflated the value of his real estate holdings, ordering him to pay a penalty that will exceed $450 million.
“My client is worth hundreds and hundreds of millions,” said one of Mr. Trump’s lawyers, Alina Habba, during closing arguments at the trial, adding, “let alone the brand, which is worth billions.”
But up and down the spine of Manhattan, condominiums in high-rise buildings emblazoned with Mr. Trump’s name have underperformed, according to sales data from two real estate tracking firms, and an analysis of the data by the Columbia University economist Stijn Van Nieuwerburgh.
The line in the sand is the year 2016, when Mr. Trump was elected president….
…
Even the Trump Tower on Fifth Avenue, one of the crowning achievements of the Trump brand, whose 80-foot cascade flowing down a wall of peach marble was reportedly built with slabs handpicked at a quarry in Italy by Mr. Trump’s ex-wife, saw the average price per square foot of its condominiums tumble 49 percent since 2013, according to Ondel Hylton, the senior director of content and research at CityRealty. The building’s age, growing competition from the ultra-luxurious condos on nearby Billionaires’ Row and regular protests have all dampened interest, Mr. Hylton said.
By contrast, condominiums in four buildings where the Trump logo was removed at the behest of residents — sometimes after a legal battle — have seen their value shoot back up.
“This analysis cleanly identifies that it is the Trump brand that is responsible for the value deterioration,” Mr. Van Nieuwerburgh said. “Removing the Trump name from the building removes the loss associated with the name.”….