They join the trend to accept that fact that Electric Vehicle’s sales are slowing…
And?
The company…..
That IS actually a computer company ….
Has lost its way…..
Apple has canceled its plans to release an electric car with self-driving abilities, a secretive product that had been in the works for nearly a decade.
The company told employees in an internal meeting on Tuesday that it had scrapped the project and that members of the group would be shifted to different roles, including in Apple’s artificial intelligence division, according to a person briefed on the discussion, who requested anonymity because the announcement was not public.
As part of the restructuring, Kevin Lynch, an executive who had been involved in the car project, will report to John Giannandrea, the company’s head of artificial intelligence strategy, the person said.
Apple declined to comment. The news that Apple was ending its car plan was reported earlier by Bloomberg….
…
The car, which Apple spent billions of dollars researching, had been intended as a rival to Tesla’s electric vehicles, which include autonomous driving features.
The product was important for Mr. Cook’s legacy as it would have countered the perception that Apple had lost its ability to innovate and come up with the next big thing. Under Mr. Cook’s leadership, the company has introduced a small number of new hardware products, including the Apple Watch, which now leads the smart watch market; the HomePod smart speaker, which flopped; and the Vision Pro, the $3,500 goggles that it released this month to rival Meta’s virtual reality headsets….
Wiki Apple Car LINK….
image…Marcio Jose Sanchez/Associated Press