Biden 2024 looks to hold on to the states they won to get the Presidency…
The effort is aimed primipllly at young minority and woman voters…..
They are working to make sure their ‘base’ turns out a year from now to VOTE , not stay home.
Biden’s people are moving to that phone we ALL have and are attached to….
This “relational organizing” has become a growing part of Democratic campaigns for several cycles, outperforming traditional door-knocking and call sheet lists that volunteers have long used to contact strangers during campaigns. But the scale of what the Biden campaign, in concert with the national party, is planning for next year has not been attempted before….
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“At the DNC we can make phone calls and send texts and do a lot of cold calls and outreach, but we cannot cut through the noise in the same way you can,” Meg DiMartino, the chief of staff for organizing at the national party, told more than a dozen volunteers in a virtual training Wednesday. “You cannot unsubscribe from your mom in the way you can unsubscribe from other organizations.”
The initial pilot program will constitute four efforts, targeting Latinos, African Americans, women and young people, initially focusing on the college communities in Wisconsin, the Black neighborhoods of Milwaukee and the vote-rich Phoenix metropolitan area. Biden advisers plan to closely monitor the effectiveness of the efforts in concert with existing advertising campaigns before expanding across the seven major battleground states next year.
At the heart of the new effort is a concern among Biden aides that the traditional methods of campaign communication — television ads, direct mail and voter contact from strangers — have lost some effectiveness in recent decades as voters have become more fed up with unsolicited appeals and spend more time consuming information on their phone….