The company thgat owns the stores is moving to bring back stores (And in other places) you can shop in and actually see toys and other things you want ….
In the age of Amazon some of us will be VERY HAPPY…..
Toys “R” Us, the once ubiquitous chain that drew generations of children with its signature primary colors and its Geoffrey the Giraffe mascot, will attempt a comeback six years after filing for bankruptcy. It plans to open up to 24 flagship stores across the United States starting next year, WHP Global, its parent company, announced on Friday.
WHP Global, which acquired a controlling stake of Toys “R” Us in 2021, said in a statement that in addition to the new brick-and-mortar stores, Toys “R” Us would also open shops in airports and on cruise ships through a partnership with Go! Retail Group.
The first airport shop will open in early November in Terminal A of Dallas-Fort Worth International Airport, one of the busiest airports in the world, ahead of the holiday shopping season, the company said.
Yehuda Shmidman, the chairman and chief executive of WHP Global, said in a statement that Toys “R” Us “is growing fast and our expansion into air, land and sea is a testament to the brand’s strength…..
…
“It’s very much of a contrarian kind of strategy when you see so many others pulling back from your brick-and-mortar retailers,” he said.
It’s possible, Mr. Perner said, that nostalgia could play a role in driving business for the new flagship stores.
Many parents and children born after 1957 likely have fond memories of wandering giant Toys “R” Us stores filled with everything from scooters to video games to dolls and action figures. Some may remember seeing Geoffrey the Giraffe, the Toys “R” Us mascot, or own their own stuffed Geoffrey.
“If you have people who got gifts from Toys ‘R’ Us when they were growing up and now have their own children, there could be some appeal,” Mr. Perner said.
Mr. Perner said tapping into the travel industry could be successful, especially because research shows consumers tend to spend more on vacation….
image…A Toys “R” Us in New York in 2018...Jeenah Moon for The New York Times