Make Joe Biden ‘Cool’?

With President Biden NOT doing himself?

ProgressNow , a left leaning political group,  is gonna step to the plate for the Democratic President…

A major liberal group has drawn up a multimillion dollar plan to make Joe Biden cooler online. And the initiative has the blessing of a top White House official.

The organization, ProgressNow, is launching a $70 million project to help the president and down-ballot Democrats win the war for voters’ digital attention. The idea is to create, in their own words, an “echo chamber” on the left. At its heart, it is an effort to compete with one they say already operates on all cylinders on the right….

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The center of ProgressNow’s plan is an app that the group has developed called Megaphone. Users who download the app can scroll through a series of liberal memes, videos and graphics created by the organization, add their own captions, and then quickly share them on social media platforms.

“ProgressNow has become an important partner to the groups supporting the Biden-Harris agenda,” said Anita Dunn, a senior White House adviser and top 2020 Biden strategist who added she was providing her comment in a personal capacity. Ramping up “ensures they will be in an even stronger position to deliver compelling digital communications to people in their communities through a grassroots network that effectively complements efforts in 2024 and beyond.”

Inherent in the ProgressNow strategy is the fact that liberals have been outmaneuvered online by the conservative movement for years, something the group’s leaders readily admit — and that more than a decade after former President Barack Obama was supposed to have ushered in a new form of voter communication, the party has been uninventive under Biden…

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[ President of ProgressNow] Scholl and other ProgressNow leaders said the investment is aimed at reaching people in today’s fragmented media landscape, who are increasingly turning to social media and streaming services for information, as well as more diverse communities. It also represents an attempt to shore up the president’s standing among young voters, who spend much of their time online.

“They’re getting their news and their information from what their friends and colleagues are posting and sharing on TikTok, on Instagram, on Facebook,” Scholl said. “They’re also trusting those folks as trusted messengers, far more than they’re trusting elected officials.”….

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image….Social media users liked the content that pictured the president, alongside text that read “Bidenomics Prioritizes Working Families” and “Bidenomics Recovering the Economy Faster Than Ever.” | Drew Angerer/Getty…