Sure…
A LOT of famous people started off in doing ads…
A now?
Famous people are BACK taking almost ALL of the ads…..
Spots for regular hungry actors seem to have all but disappeared?
Aren’t blockbuster films and award-winning TV shows enough, or do celebrities really need to pad their pockets with TV commercial income?
Fans have really begun to wonder whether A-list celebrities are popping into TV spots because they want to, or because there’s some weird psychological ploy at play to get consumers to buy more… well, everything.
Commercial Work Is Easy Peasy For A-Listers
One reason why many celebrities choose to dabble in commercial work? It could be that TV spots are easy money compared to longer-term projects, from grueling filming schedules for movies to seasons-long commitments to sitcoms….
…
It makes sense that celebrities would want a cushy paycheck, a bit of PR and more visibility, and maybe even some product perks. But why would a big-name company invest in a high-level celebrity for a commercial?
Because, science. Research has confirmed that celebrity endorsements are part of modern marketing because they’re effective at promoting products. Over time, studies have confirmed that “there is a direct relationship between the use of celebrities in advertisements and improvement in company profits.”
So even if a company has to pay tons of cash to get a celeb to rep for their brand, it’s most often worth the investment….
image..adage.com