Not easy….
The former President plays pretty good to the Republican base…
But?
Swing and Indépendant voters are a different story….
The challenge confronting Republican contenders across the country is how to win over moderate and independent swing voters without alienating the party’s base of Trump loyalists — or the former president himself. Mr. Trump often views politics in deeply personal terms and is known to respond in kind to acts of defiance, even when retribution could jeopardize an election for his party.
Democrats are similarly trapped in an awkward dance with President Biden, whose low approval ratings have forced candidates to keep him at an arm’s distance. But polls show that Mr. Biden’s political brand is not as polarizing as Mr. Trump’s. To like Mr. Trump is to love him, while disapproval is often on par with disdain.
In a New York Times/Siena College poll last month, more than half of the voters who said they viewed Mr. Trump favorably said they viewed him very favorably, while four out of five who had unfavorable opinions of the former president said they viewed him very unfavorably.
Striking the right balance — or not — could decide whether Republicans win control of the Senate and capture several governor’s offices in key battleground states.
That calculation is complicated by political terrain that varies by state….
Note…
While President Biden has issues….
He CAN be mentioed in more the places Trump can’t be….