When was Elizabeth Warren mentioned in the last 48 hours?
Her political elevator continues to head to the basement….
It started when she followed Bernie Sanders with Universal Healthcare…
It hasn’t stopped falling…
All this has pushed up her ‘burn rate’ on political staff and ad expenditures….
The only place she looks good in the polling is the Massachusetts primary a little less than a month from now…
She added that her cash comes from people who make small donations. “I just want to be very careful with this money,” she said.
Warren on Wednesday also yanked an additional $100,000 worth of ads, mostly in South Carolina markets but also in Reno, Nev., according to Advertising Analytics, which tracks campaign spending on television.
Warren’s reliance on grass-roots donations — and her decision not to do a high-dollar program — has been one of her main talking points, and she has credited the decision with focusing her campaign on people rather than the powerful. But, it also means a perceived lack of momentum can cause money to dry up quickly as low-dollar donors look elsewhere.
Compounding that problem, Warren also has among the largest campaigns, with more than 1,000 on staff, meaning she has a hefty payroll bill to meet each month and little extra that she can cut before chopping personnel.