We’ve all see the ads of the wife that got a bike gift from her husband….
Lots of people did Not see the ad a positive for the bike…
They saw it as a husband hinting that his wife needs to lose weight…
The actress in the commercial isn’t overweight by any means…
Result?
Since the commercial has been on the air?
Peloton has come under criticism and the companies stock has taken a big hit….
Whoever approved the ad is probably looking for new job…
The actress has been very unhappy….So has the husband actor in the ad…
Last month, Peloton, the high-end exercise-equipment company beloved by wealthy suburban moms and Ivanka Trump alike, released a 30-second holiday video ad, and people seem to really, really hate it. In the video, titled “The Gift That Gives Back,” a man gifts his wife one of the company’s stationary bikes (which, for the record, retails for $2,245). Then, the ad starts to take a bizarre turn. “All right, first ride. I’m a little nervous, but excited,” the woman — who looks disconcertingly pained and scared — says to the camera, which she uses to document her daily rides. And then she furiously spins. And spins some more. And at the end of the ad, the couple curls up on their couch to watch the videos the woman has taken of her new exercise regimen, which they have inexplicably decided to stream on their TV.
“I didn’t realize how much this would change me,” she says in the video. “Thank you.”
After the ad’s release, the Times notes, a few comedians and social-media users made fun of it, as the woman’s devotion to her Peloton appears to be making her miserable. This past week, the ad went viral, eliciting a deluge of mockery and criticism.
Some people condemned the ad as “sexist,” suggesting that the video implied that the husband wanted his wife to lose weight. Others compared it to the dystopian Netflix show Black Mirror. Quite a few expressed sympathy for the woman, who came to be known as “Peloton Wife.” “It’s clear this woman doesn’t need a Peloton. She needs a good therapist and a divorce lawyer,” one journalist wrote in one of the many, many articles about the ad. Some comedians even spoofed it….
Update….
Ryan Reynolds helps take of the actress in the ad…Monica Ruiz….
Reynolds posted the new ad to Twitter on Friday night with the caption: “Exercise bike not included.”
The spot opens with the so-called Peloton Woman staring expressionless into the camera. The shot pans out to reveal her surroundings: a modern yet cozy-looking bar with a fabulous rendition of Jingle Bells playing in the background, a Christmas tree, two girlfriends and three large gin martinis.
They sit in uncomfortable silence until Peloton Woman finally speaks.
“This gin is really smooth,” she says.
“We can get you another one, if you like,” one friend says.
“You’re safe here,” adds the other.
“To new beginnings!” Peloton Woman declares in a toast, before downing her martini in a single, slow gulp, then accepting her friend’s drink, too…