It’s not what ya know…
It’s ‘who’ you know, eh?
Speaking in a note to investors shared by Bloomberg, Wedbush Securities analyst Dan Ives said that the new tariffs could have added approximately $150 to the price of iPhones during the holiday season.
“Trump delivered an early Christmas present to Apple. If this tariff went through it would have been a major gut punch for semi players/Apple and could have thrown a major wrench into the supply chain and demand for the holiday season.”
If Apple absorbed the cost of the tariffs, the company’s earnings per share would have shrunk by approximately four percent, according to Ives. Raising prices could have caused iPhone demand to shrink by an estimated six to eight percent in 2020.
Apple is paying tariffs on the Apple Watch, AirPods, iMac components, and HomePodspeaker, which could potentially be eliminated now that a deal has been reached. Apple in November also applied for tariff waivers on these items….