This has to be good for the women brough in…
But Donald Trump still lags in support from women across the board….
Trump STILL has a bad history with women and chaffs at dealing with powerful women in public…
In the three years since a team of mostly male media executives, policy advisers and fringe political consultants successfully guided the businessman from Manhattan to the White House, his campaign has undergone a dramatic transformation leaving it more organized, more engaged and more female-forward than before.
Apart from conservative pollster Kellyanne Conway, whom Trump tapped to lead his campaign in August 2016, the only other women in senior roles were communications director Hope Hicks and his daughter-turned-political-adviser, Ivanka Trump. Campaign manager Brad Parscale holds Conway’s old job this time around, but he’s surrounded by more than a dozen women involved at the highest levels of the president’s 2020 campaign — from senior advisers and his national press secretary to the director of coalitions and the head of operations.
The strategy behind Trump’s sizable female staff is simple: optimize the campaign’s outreach to suburban women — an enormously important voting bloc — by having women oversee the outreach themselves.
“It’s a huge advantage having women on the campaign and women in all stages of life,” said Kayleigh McEnany, national press secretary for Trump’s 2020 operation and one of two senior campaign officials due to give birth to their first child in the next month. “We help bring a varied perspective to the issues in terms of what we prioritize and what the campaign’s general messaging should look like.”
At this stage in the campaign cycle, it may be difficult to see how adding more female staff has been advantageous for Trump — particularly when it comes to courting women who defected from the GOP in 2018.
Recent polling has shown the president’s approval rating as underwater with most female subgroups, among whom support for impeachment has simultaneously increased….