Maybe people don’t want to buy new almost two thousand dollar cell phones EVERY YEAR?
Apple delivered a generally positive earnings report on Wednesday, with CEO Tim Cook telling Reuters that iPhone 11 was off to a “very, very good start,” despite sales falling 9.2% in the quarter, continuing a pattern that has been in place for the past year.
Why it matters: The iPhone is the bulk of Apple’s business and critical to driving demand for its other products, but a report from Bloomberg, citing unnamed sources, said Apple expects iPhone sales to return to growth next year, thanks to the introduction of 5G.