Anyone surprised with this?
TV has finally met its match.
After decades of domination as the No. 1 entertainment means, mobile devices now reign supreme in entertainment.
A new report by eMarketer reveals that the average adult American watches eight minutes more on phones than on actual television sets.
“In 2019, U.S. adults will spend an average of three hours and 43 minutes on mobile devices daily,” reported the digital research firm, compared with about three hours and 35 minutes spent watching TV daily.
Smartphones account for 70% of the total time spent using mobile devices.
“We’ve expected that mobile would overtake TV for a while, but seeing it happen is still surprising,” said eMarketer principal analyst Yoram Wurmser. “As recently as 2014, the average U.S. adult watched nearly two hours more TV than they spent on their phones.”
The data backs Wurmser’s assertion.
Five years ago, the average American adult watched four hours and 20 minutes of television compared with 2 hours and 32 minutes on their cells. In 2015, the gap narrowed to a 71-minute difference. And in 2020, it is projected that mobile watching will outperform TV by 20 minutes.