…from Axios….
In the last few months, multiple big name brands have pumped significant dollars into women’s sports, signaling that an increase in media exposure could be having a seismic impact on the business of female athletics.
Driving the news: AT&T signed a multi-year partnership with the WNBA, becoming the first non-apparel company to have its logo featured on the front of all 12 team jerseys. Barclays made the “largest single investment in British women’s sports,” signing a three-year, $11 million sponsorship deal that will see the top league rebranded as the Barclays FA Women’s Super League.