The book has sold more that 10 million copies currently and is still going strong at a time when people don’t really read anything NOT on-line….
The book is selling briskly oversea’s also…
All this during the Donald Trump era, eh?
Michelle Obama’s autobiography, Becoming, is on track to become the most successful memoir in modern publishing history, selling more than 10m copies to date, as life after the White House continues to prove commercial gold for brand Obama.
Thomas Rabe, chief executive of the German media group Bertelsmann, parent company of Becoming’s publisher, Penguin Random House, said the title was the book giant’s biggest success of the last year. “We believe that these memoirs could well become the most successful memoir ever,” he said.
Penguin Random House won a bidding war for the rights to Barack and Michelle Obama’s autobiographies in 2017, paying more than $65m, a record for US presidential memoirs, beating rivals including Rupert Murdoch’s HarperCollins and the CBS-owned Simon & Schuster.
Becoming has been a global sales juggernaut since being launched in 31 languages simultaneously in mid-November. The audiobook, read by the former first lady, has become the fastest-ever seller put out by Penguin Random House.
Obama has been promoting her memoir with a hugely popular global tour. Tickets for her first live appearance in the UK, at the Royal Festival Hall in December, sold out in minutes. She is set to return on 14 April at the 20,000-seat O2 arena in London, a venue more used to hosting concerts by global pop stars.
Her tour has also taken in Copenhagen, Stockholm, Oslo, Paris and Amsterdam as well as a string of events across the US and Canada…..