Hmmmm?
What does THIS mean?
Well?
It turns out that the computer company that makes most of its money on cell phones isn’t selling as many NEW phones are they said they would…
But they ARE making money because the new phones cost as much as laptop computers these days…
So?
By releasing new phones annually?
Apple is actually competing against it’s older cheaper phones that people are holding on to longer…
That as competitors produce cheaper more advanced phones….
It’s almost like the company has gone back to the Steve Jobs company that sold the Mercedes of product at a high cost and left the mainstream buyers to everyone else?
During today’s fourth quarter earnings call, Apple CFO Luca Maestri announced that going forward, Apple will not provide unit sales of iPhone, iPad, and Mac during its quarterly earnings reports.
This marks a major change to the way that Apple reports data and it will make estimating iPad, Mac, and iPhone product sales a more difficult task. Apple is perhaps making this change because its unit sales are decreasing while revenue is growing due to rising ASPs.
This quarter, for example, iPhone unit sales were flat at 46.9 million, but iPhone revenue was up 29 percent.
According to Maestri, Apple does not believe that unit sales over the course of a 90-day period are an indicator of the underlying strength of its business….
Note…
The company seems to have given up on its iMac desk top computer product offering no new updated unit for several years…
Hmmmmm?
Apple Computer IS having some MORE issues….
AAPL has dipped below the $200 mark at times today, and is down around 10 percent since Apple’s earnings report last week, resulting in the company losing its trillion dollar valuation in terms of market capitalization. As of writing, Apple has a market cap of around $950 billion based on its latest share count….
More…
and there STILL is no mention of a new iMac
Apple CEO Tim Cook said last year that he hopes to double the company’s “software services” revenue, or money made from apps like the App Store, iTunes, and Apple Pay by 2020. Those services seem to be focused lately around user engagement through various media, including music, news, original video, etc.
Why it matters: Apple’s iPhone revenue rose by 29% in the most recent quarter, compared to a year previously — even as the total number of iPhones sold was flat. So the company is doing more to suck dollars out of the way users engage with its devices….
More….