Nike is about making money on sneakers….
The people who buy sneakers and look at Nike commercials do NOT generally care much about one Donald Trump….
They DO identify it seems with ex-Quarterback with the blowout afro….
‘Just Do it’…..
31% more, eh?
Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Just Do It” campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.
After an initial dip immediately after the news broke, Nike’s NKE, +2.24% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” said Hetal Pandya, co-founder of Edison Trends.
Nike’s stock has also held up after its initial slump. The stock rallied 2.2% on Monday and has retraced 93% of the decline to a three-week low that it suffered on Sept. 4, immediately after the campaign was revealed. It has gained 31% in 2018,…