Politico does a piece on something Democrats should NOT for get, and neither should the national media……
They ALL live in different worlds….
And those in Trump’s world believe HIM….
Among the findings:
• Trump did better than Romney in areas with fewer households subscribing to news outlets but worse in areas with higher subscription rates: In counties where Trump’s vote margin was greater than Romney’s in 2012, the average subscription rate was only about two-thirds the size of that in counties where Trump did worse than Romney.
• Trump struggled against Clinton in places with more news subscribers: Counties in the top 10 percent of subscription rates were twice as likely to go for Clinton as those in the lowest 10 percent. Clinton was also more than 3.7 times as likely to beat former President Barack Obama’s 2012 performance in counties in the top 10 percent compared to those in the lowest 10 percent — the driest of the so-called news deserts.
• Trump’s share of the vote tended to drop in accordance with the amount of homes with news subscriptions: For every 10 percent of households in a county that subscribed to a news outlet, Trump’s vote share dropped by an average of 0.5 percentage points.
To many news professionals and academics who’ve studied the flow of political information, there’s no doubt that a lack of trusted local media created a void that was filled by social media and partisan national outlets.
“Without having the newspaper as kind of ‘true north’ to point you to issues, you are left to look for other sources,” said Penny Abernathy, a University of North Carolina professor who has closely studied the decline of local media. “And because of the dramatic rise in social media, that ends up being your Facebook friends.”
Rick Tyler, who served as communications director for Sen. Ted Cruz’s (R-Texas) presidential campaign, had a front-row seat for the rise of Trump, and noted that for many Trump supporters, the candidate himself was the most trusted source of news.
“What he’s doing is he is becoming the source and they believe him,” Tyler said. “It doesn’t matter if the people they don’t believe say he’s not telling the truth. Trump’s breakthrough is that he’s unencumbered by the truth.”….
Donald Trump HAS been very good at using twitter to reach directly to his supporters and other without filters….
For those who loath him ?
The tweets serve to back up their distain….
But for those who feel a kinship with him?
His tweets , as outrageous as they are ?….
Only serve help them identify and bond them….